“My idea was to create a sofa that you could cuddle in the same way as a down-filled pillow. When you cuddle it, it’s soft and takes the form of your hands, arm and head. You immediately let it go and give it a few slaps, it rises and takes its original form again. Soft Ice functions in precisely the same way,” says Jens Juul Eilersen of N. Eilersen A/S in a company press release issued at the 2009 autumn High Point International Furniture Market.
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