Saturday Special: Tradeshow Exhibitors & Social Media

Trade shows and social media are made for each other.

Shows consist of you, your product and your customers. Social media allow you to share this information.

It's important to document the event. Besides your booth, the one key piece of equipment to take is a digital camera with video and voice recording capabilities. I've covered hundreds of trade shows from the media side. My digital camera has become as indispensable as pen and paper.

With this camera, you are creating the raw material for your social media and traditional  marketing efforts. You will use the photos, videos and sounds you record for:

With this camera, you are creating the raw material for your social media and traditional  marketing efforts. You will use the photos, videos and sounds you record for:

1. Facebook
2. Your website
3. Your blog
4. Twitter
5. Flickr (or other photo-sharing site)
6. YouTube account
7. Press releases
8. Internal sales presentations
9. E-mail newsletters
10. Brochures
11. Advertising

What should you shoot? You have to think like a newsman. Ask yourself: What interests my customers? What do I want my sales staff to know about my products? What story do I want to tell the media?

Assign someone on your staff to be the official photographer. Create a list of shots you must have. This might include: booth set up; products; ribbon cutting; award presentations (to customers or to staff); and customer interaction.

Think about what each of the social medium needs; that is, photos for Flickr and press releases; video for blog and website.

If you plan ahead, you will return from the trade show with six-months worth of material. The next step is to share that information.

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Feeling overwhelmed? I'm available to help tell your story. Give me a call.

This article originally appeared at www.jimbocarper.com

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Twitter/Facebook Promotion/Challenge

Twitter/Facebook
Promotion/ Challenge

I believe it's safe to say,that we all have at least 1common goal in the world.
I believe that goal is to suceed

Am I close?

We may have others goals as well, but I really believe we all want to be
happy and successful.
What ever our individual wants and needs are.

So here is the challenge ! April 26th - April 28th 2010

Wither you own and business or not does not matter, I want to start something like a snowball effect (you no the snowball starts out small and gets bigger :0).

So I challenge you all to pick a minimum of 5 people, every day for a week promote that person by
putting there links to facebook fan pages, twitter, myspace, blogs, southern belle marketing, nings, etc. (I think you get the point) Remember a you don't have to be a business owner to participate, we all want to succeed.

Now if you choose to accept my challenge :0)
After the challenge has ended !
email me at crzyldee06@yahoo.com the number of people you are promoting and where you promote them at. (the links -twitter etc)
The promoter that has the most promo tee's wins a FREE from me

$18.99 value which is

Small glass penny candy jar, filled with treats, has a wood hand painted lid, comes in a cellophane gift bag tied with a fabric bow :0)( photo attached)

Good Luck and I hope we get this SNOWBALL HUGH ! April 26th- April 28th